RR: "Two Ways A Women Can Get Hurt"

          IN the reading "Two Ways A Women Can Get Hurt" by Jeane Killbourne, Killbourne sheds light onto the troubling subject of the effects on advertising. Not just any kind of advertising though, Killbourne focused her text on the effects of serialized and physical advertising, and the negative effects it has on women. She also touches on the negative effects that advertising has on men. She explains with text and examples on how certain advertisements are either insinuating sexuality, submissiveness in women, dominance in men, an overall violence. Killbourne explains how these advertisments are negetivly effecting our minds, bodies, self essteams, and our society.

          She goes on to explain how advertising can be linked to our overall negative way of thinking. for example, the belief among men that being a bad boy will get you women. advertisements for DRAKKAR NOIR cologne (420) give the impression that being the bad boy is cool. "don't be such a good boy" with two beautiful women hanging onto a mans shoulders. this is the kind of ad that  killbourne is claiming to be hazardous to our society. she also points out how women are made to look either completely submissive, or completely dominant. On the submissive side, it teaches women to act how they think they should, and it teaches men to be over powering and even potential violent. while on the other side, killbourne explains how men are also serialized in advertisements, no better than women. In these situations it is likely to have a female role playing the dominant character, someone to take the lead, or subjectivity the man. Witch ever way these advertisments are promoting men to value sexual intimacy insted of emotional intimacy.

          I find the section of the text giving examples of of physical violence to be very disturbing. images of men in the moments before shooting a woman, to promote skate boards and a magazine? Killbourne makes the assumsion that these images are really just supposed to shock us just enough to pay attention to what they are advertising, but i just find it sick.
          I feel like what Killbourne is saying is completely true, however it is a little biased. there are advertisements out there that aren't completely sexual, or even some ads that promote self esteem though how you look physically, and being comfortable in your own skin. however i do understand that these ads are rare, and in the grand scheme of things I understand where she is coming from. I'm definitely guilty of succumbing to the images and ideas that are protected at me through mass media. i would like to say that I'm better now, but its so easy to see a poster of a "bad boy" who gets all the girls. Or the model with the amazing spray painted fake body, and want to be just like that. The advertisement businessmen will always be around, and they will always have the upper hand on what we think and how we feel and what we do. It's their job, and they're damn good at it. Sadly i don't see this going away.